Cole started making moves from her two-bedroom apartment in July of 2018, selling Slutty Vegan’s signature burgers fresh to order via Instagram…yep, Instagram! In a few weeks’ time, she was filling orders around the city of Atlanta and serving burgers from a mobile food truck.

By October 2018, the first Slutty Vegan restaurant location opened. Three months later, a crowd of 1,200 gathered outside the restaurant in 45-degree weather for the grand opening.