What started as an impromptu conversation at a concert in the summer of 2022 has turned into the fusion of two forces focused on moving Black forward with speed and purpose. The iconic JET, which has been the fuel for Black Culture, both young and old, since 1951 has partnered with the visionary entrepreneur and CEO/Founder of Slutty Vegan Pinky Cole to create the “Pinky is the New Black” collector’s edition. This limited-edition, carefully curated by and featuring all things Pinky, will be the first JET sold in stores since 2014. Get your copy now because once it’s gone, it’s gone forever.